All things Digital in 2017

1. VIDEO

We saw video really hit the digital landscape in 2016 and it is set to dominate in 2017. Whether this is live video or pre-recorded and edited video, it is going to play a very important role in how businesses share content with their followers. Already this year the Give My Brand Love team have hit the ground running and are rolling our Facebook Live and other video content for our Clients.

It is time to get on board all things VIDEO, especially whilst the social media platforms are favouring them!

2. SOCIAL INFLUENCERS

Certainly not new news, but definitely a great way to promote your service or product. The key to this type of collaboration is making sure the person or people you are working with has an audience that is the right fit for your business.

Make sure you set-out clear objectives and measurable results so everyone involved has a clear understanding of how the partnership will work.

3. ANALYTICS

So many business owners still talk to us about Page Likes and Followers and the number they have and how this is the ultimate measure of how successful or unsuccessful they are on Social Media. More and more people are connected to social media and are interacting with it in a way that gives us insights into their demographics and online behaviour and the time is right to be leveraging this.

Your communication can now be more personal and targeted than ever and it is time to review, measure and refine your Social Media habits.

4. CREATIVE CONTENT

Content needs to be personalised, creative and tailored to your audience. Talk to them, not at them. It is time to stop posting meaningless content, be creative and make sure you have a clear content plan with purpose. We can manage your content plan or simply help you create one and leave you to roll it out.

Creating and curating content in batches is a great way to stay motivated and relevant.

5. CUSTOMER EXPERIENCE

Marketing 101 - "the customer is the centre of your business", this is more important than ever! Customers are interacting with so many brands, across to many touchpoints, every day. The key to standing out and building an ongoing relationship with your customers is making sure that they are satisfied. Maybe you need to look at chat bots, or a message service or how you delivery your product?

Whatever it is...2017 need to be the year that your review and redefine your customer's experience.

Get in touch with Give My Brand Love and talk to us about your business , we would love to Give Your Brand some Love and help your business can reach its full potential.